Social Media Week – More than just a conference for M&C Saatchi LA

We’re sponsoring a conference.

If you had asked us two weeks ago to explain our partnership with Social Media Week, that’s what we would’ve said. Our logo will appear on websites, emails, and promotional materials, and a few more people will have heard of M&C Saatchi when it’s over.

Reflecting on our involvement in this year’s event, we couldn’t have been more wrong. We did so much more than sponsor a conference.

Conveniently located just a short walk from our offices, the week started with members of our team heading to Bergamot Station to scope out the various panels, sessions and master classes. While we anticipated interest from our social team, we were blown away by the excitement that came from the rest of the agency.

From creative to accounts to planning and design, every single department took something away from the week. Formerly somewhat of a redheaded stepchild of the industry, all eyes were on social media. It was a true testament to its growing importance within the traditional advertising model.

Conference room

On Wednesday evening, the team from Dinner Lab transformed our office kitchen into a dining room for a private dinner where the topic du jour was live streaming. Guests from Mattel, CBS Interactive, FOX, Vanity Fair, and more welcomed themselves (literally) via our “Is LIVE Quick Enough?” art installation featuring three simultaneous Periscope streams.

Over five delicious courses prepared by Chef Jason Fullilove, we had a lively discussion about live streaming – what it is, where it’s headed and what it all means for brands and agencies. Challenges like, “In the form of a toast, what is live streaming?” made for conversation that was fun and engaging. Everyone who attended left with new friends, a full stomach, and a heightened understanding of how live streaming will continue to affect the work that we do.

Is Live Quick Enough

The following afternoon, our Director of Innovation and R&D, Syed Naqvi took the stage at Bergamot Station for a fireside chat with the Founder and Executive Director/CEO of Social Media Week, Toby Daniels. In what could have doubled as a stand up routine, the two discussed the misconception of agency innovation and how we approach the challenges associated with the #1 most overused buzzword (innovation) at M&C Saatchi.

The duo got the audience involved with trivia questions, a Jeopardy-like board of teaser topics, and a Meerkat vs. Periscope battle. Among the fun, we were reminded of just how exciting it was to be even having a discussion about a topic that just a few years ago would’ve been completely taboo. And while insights about Brutal Simplicity of Thought, adaptability, and trust were all touched upon, we think that @dpgoodfellow summarized it best:


In an industry where conferences are plentiful, it was refreshing to have been involved in one that provided us a forum to spotlight social media within the agency, generate conversations with other industry leaders, and have fun in the process. Regardless of where this ever-evolving industry is a year from now, we look forward to bringing more fresh thinking to Social Media Week in 2016.

The Male Perspective

I work in advertising.

I am a male.

My officemates are two women. I’m lucky to get to come to work and listen in on their ideas. They always impress me. Coming to work is such a joy. Working alongside women is a daily inspiration.

I get to work with many women at my agency. I feel lucky in that way. Read more

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Some 24 hours, 1.2 million #thedress tweets and millions of shares later, we are struck by something more than the visual phenomenon or the science of color perception.
We are reminded of the fact that a single image has the power to spread so quickly, start so many similar conversations in so many different offices, and unite people across such a simple idea.
We are reminded, but not surprised, that a simple idea can quickly become a piece of cultural experience that spans the globe. Read more

Facebook re-introduces chat rooms with ‘Rooms’

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The free app, available in the App Store, is completely separate from Facebook and requires no personal information such as name or location. In order to start chatting, you need to be invited to a room. Invitations come in the form of special QR-like codes that can be shared on social media, email, or even in print. Read more

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What really matters to tween girls these days?

That’s the question we’ve been asking ourselves since being awarded the social business for I Heart UGG. This new brand features shoes, slippers and boots constructed with the UGG quality and craftsmanship you’d expect, but made for girls aged 9 – 11, a far cry from the more adult audience we’re used to dealing with for the core UGG brand. Read more