What Happened in Vegas (Or Why every woman should find a way to skip town with her female co-workers)

By Maria Salvador Smith, Associate Creative Director, M&C Saatchi LA

Exactly two weeks ago today, I was on my way to Las Vegas with some of my female coworkers. Not just two or three of them, and not just copywriters like me, but 13 different women from across almost every department of the ad agency where I work. We weren’t going there for a business conference or convention. In fact, we weren’t going there to do work of any kind. We were writers and art directors, office managers and executive assistants, planners and strategists, account directors and supervisors and executives. We were ready to get away for a weekend. And we were going to Vegas. Read more

Topsy – Twitter at a Glance

Topsy is a great free tool for researching conversation on Twitter at a glance. Whether it’s to track the performance of a hashtag or identify a trend Topsy is a great way to quickly understand the virility of a topic on Twitter. Its paid version opens up 6 years worth of data and some helpful analytical tools.
Topsy was recently bought by Apple, what do they want from it? We will have to wait until we have the answer to that question but more likely it has to do with Topsy’s algorithms that could be put to great use in Apple’s App and iTunes Stores.