Truth and Dare – Confronting Truths at TED

I have just returned from a week at TEDActive, the event held in parallel with the annual TED Conference. It features a live simulcast of the conference in beautiful Whistler, and tends to attract the doers of TED’s community — people from around the world who create ripple effects from the ideas shared at TED.

The theme for this year’s TED conference was Truth and Dare, and we certainly heard many uncomfortable truths and were dared to address many difficult issues. For me, three talks in particular made me think hard, reassess previously held beliefs and motivated me to do something. Read more

What Happened in Vegas (Or Why every woman should find a way to skip town with her female co-workers)

By Maria Salvador Smith, Associate Creative Director, M&C Saatchi LA

Exactly two weeks ago today, I was on my way to Las Vegas with some of my female coworkers. Not just two or three of them, and not just copywriters like me, but 13 different women from across almost every department of the ad agency where I work. We weren’t going there for a business conference or convention. In fact, we weren’t going there to do work of any kind. We were writers and art directors, office managers and executive assistants, planners and strategists, account directors and supervisors and executives. We were ready to get away for a weekend. And we were going to Vegas. Read more

The Male Perspective

I work in advertising.

I am a male.

My officemates are two women. I’m lucky to get to come to work and listen in on their ideas. They always impress me. Coming to work is such a joy. Working alongside women is a daily inspiration.

I get to work with many women at my agency. I feel lucky in that way. Read more

What really matters to tween girls these days?

What really matters to tween girls these days?

That’s the question we’ve been asking ourselves since being awarded the social business for I Heart UGG. This new brand features shoes, slippers and boots constructed with the UGG quality and craftsmanship you’d expect, but made for girls aged 9 – 11, a far cry from the more adult audience we’re used to dealing with for the core UGG brand. Read more

What I Learned at TED 2014

Last week at TED2014, we had the opportunity to participate in almost one hundred talks, from the 18-minute main stage talks to four-minute shorter versions, on topics ranging from suicide, transgender acceptance, girls’ education and autism to bionics, space exploration, satellites, microbes, bio-mimicry and the right to privacy. While the five days covered more topics than a good college education, what stood out was the importance of Brutal Simplicity of Thought. Given the sheer volume, it is almost impossible to recall the content of each and every one of these talks. The ones that stand out are the talks that make a single, powerful point, often without visual aids. These talks resonate because they typically tap into a universal truth, perception or belief, and either challenge or build on it to produce something simple yet memorable.
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WE'RE READY TO BRING YOU BRUTAL SIMPLICITY.