February 27, 2015 Ashley Owen

Social Gold. Or is it Social Black?

Some 24 hours, 1.2 million #thedress tweets and millions of shares later, we are struck by something more than the visual phenomenon or the science of color perception.
We are reminded of the fact that a single image has the power to spread so quickly, start so many similar conversations in so many different offices, and unite people across such a simple idea.
We are reminded, but not surprised, that a simple idea can quickly become a piece of cultural experience that spans the globe.
This is the basis of Brutal Simplicity of Thought.
Even the science behind it is based in Brutal Simplicity of Thought:
The Bezold Effect is named after a rug designer who made a very simple observation. “He recognized this effect when searching for a method through which he could change the color combinations of his rug designs entirely by adding or changing one color only.” 1
The power of a simple idea.

1. (Source: Josef Albers, Interaction of Color, 1968 via: http://www.citylab.com/tech/2015/02/heres-an-app-that-explains-thedress-once-and-for-all/386381/?utm_source=SFTwitter

About the Author

Ashley Owen
Ashley Owen Ashley has a diverse Communications background that includes developing social media campaigns for a range of local fitness, healthcare, and lifestyle brands. Before coming to M&C Saatchi LA, she managed the online presence, events, and operations for TEAM TO END AIDS, an endurance events training program. She has an M.A. in Strategic Communications from the University of Southern California and a B.S. in Communications from the University of Miami.