February 27, 2015 Cole Hartman

Social Gold. Or is it Social Black?

Some 24 hours, 1.2 million #thedress tweets and millions of shares later, we are struck by something more than the visual phenomenon or the science of color perception.
We are reminded of the fact that a single image has the power to spread so quickly, start so many similar conversations in so many different offices, and unite people across such a simple idea.
We are reminded, but not surprised, that a simple idea can quickly become a piece of cultural experience that spans the globe.
This is the basis of Brutal Simplicity of Thought.
Even the science behind it is based in Brutal Simplicity of Thought:
The Bezold Effect is named after a rug designer who made a very simple observation. “He recognized this effect when searching for a method through which he could change the color combinations of his rug designs entirely by adding or changing one color only.” 1
The power of a simple idea.

1. (Source: Josef Albers, Interaction of Color, 1968 via: http://www.citylab.com/tech/2015/02/heres-an-app-that-explains-thedress-once-and-for-all/386381/?utm_source=SFTwitter

About the Author

Cole Hartman
Cole Hartman Cole began his communication career in his early teens, separating fan mail for David Hasselhoff at a LA PR Agency. After earning his psychology degree, he quickly rose through the ranks of some of the largest advertising companies in the U.S. Along the way he launched the Media Technology Lab, the foundation of the IPG Media Lab. Adweek magazine named him as having one of the ‘Five Coolest Jobs in Advertising’. He has worked with brands ranging from Disney to Dr. Pepper and has helped drive strategy for social betterment campaigns including California anti-smoking, teen pregnancy prevention, and others. His latest focus is in the space of neuro-marketing, applying psychological insights to help brands develop marketing campaigns for business growth.