Taking the classic pose of ancient Greek heroes (or video games, if you please), I modified it to reflect the modern day heroine’s quest in the so-called Mad Men’s world. We all know it’s been called a boy’s club, but rather than letting it stop us, like so many intelligent, smart, interesting women I have had the fortune to work with and stand alongside, we’re all making it happen in our own way.
In 2010, the 3% Conference was started to increase the number of female creative directors in the business, because at the time, only 3% of CDs were women.
As a copywriter at M&C Saatchi LA, I’m proud to say that a third of our creative directors and 60% of the overall creative department are women. I believe that’s what Congress calls a majority.
By Maria Salvador Smith, Associate Creative Director, M&C Saatchi LA
Exactly two weeks ago today, I was on my way to Las Vegas with some of my female coworkers. Not just two or three of them, and not just copywriters like me, but 13 different women from across almost every department of the ad agency where I work. We weren’t going there for a business conference or convention. In fact, we weren’t going there to do work of any kind. We were writers and art directors, office managers and executive assistants, planners and strategists, account directors and supervisors and executives. We were ready to get away for a weekend. And we were going to Vegas.